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hotrodlincoln
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Joined: 08 Apr 2003
Posts: 1687
Location: Not in Austin anymore
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 Posted: Wed May 21, 2008 11:34 am Post subject: Advertising giant WPP names CEO for Dell's DaVinci |
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Torrence Boone will work from the Dell-only ad agency's New York HQ.
By Lilly Rockwell
AMERICAN-STATESMAN STAFF
Tuesday, May 20, 2008
Advertising giant WPP Group on Monday named a chief executive for its Dell-only agency, but it still doesn't have a name for the ambitious enterprise.
Torrence Boone, who previously ran Digitas in Boston, will start working out of the New York headquarters of the new agency in June.
Boone is a key hire for the agency, which is being built from the ground up to work with its only client: Dell. Temporarily called Project DaVinci, the agency now has filled most of its top leadership spots. It has 500 employees in place; the agency's stated goal is to be fully operational with 1,000 employees by early March.
Boone, 38, will report directly to the chief executive of WPP, Sir Martin Sorrell.
Before his time at Digitas, Boone worked at interactive marketing shop Avenue A as vice president and general manager. He also was a senior manager at Bain & Co., where he focused on health care and consumer products.
"Project DaVinci is bold and innovative," Boone said in a statement. "The opportunity to play a leadership role in the creation of a new agency, built-to-spec, with an ambition to redefine the client-agency relationship, comes along perhaps once in a lifetime."
Soon DaVinci is expected to announce a name, which Advertising Age reported last week could be Synarchy, although WPP spokesman Peter Himler said that is just one of several possible choices.
Dell chose WPP last year for its three-year, $4.5 billion contract, based on its pitch to consolidate the 800 firms the computer company worked with to one main agency.
Although New York is the headquarters, DaVinci will have offices in Austin, San Francisco and Miami and a presence in Singapore, Beijing, London and São Paulo, Brazil.
Its Austin office, which will have more than 200 employees, is headed by Valerie Hausladen, who used to work at Austin's Tocquigny marketing agency.
lrockwell@statesman.com; 512-445-3819
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http://www.statesman.com/business/content/business/stories/technology/05/20/0520davinci.html |
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Rocke_T_Sinetist
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Joined: 26 Aug 2005
Posts: 2588
Location: DFW airport
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| Posted: Wed May 21, 2008 12:52 pm Post subject: |
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With crap for product, crap for service, crap for reputation, they'd BETTER have a damn-fine ad campaign.
But Bain? [smiley for hurling] The origin of Rollins? Well, one thing Dell is perfectly consistent for is learning nothing from their mistakes.
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Rocke T Sinetist
as in, 'it doesn't take a...' |
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Padawan2007
Dances with Hate
Joined: 24 Oct 2007
Posts: 134
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| Posted: Wed May 21, 2008 11:28 pm Post subject: |
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No matter the strength of your campaign...
No matter the celebrities you use...
It's word of mouth that sells a product... and if you have a product that does not live up to expectations, services that are below expectations and a growing bad reputation....
Your campaign will die before it even gets off the ground...
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Released in 2008! |
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rustyboots
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Joined: 06 Jul 2005
Posts: 194
Location: Round Rock
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| Posted: Thu May 22, 2008 7:16 am Post subject: |
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Rocke, you beat me to it! Another looser from Bain? I wonder how far down the beaten path he will take Dell? Will they never learn? I don't think so.
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rustyboots (i use to slave at dell) |
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